Programme

The Small Business 2.0 experience is split into three learning spaces, the Hub, the Forum and the Stage.

»The Stage is our lecture theatre, providing you with a star-studded line up featuring the leading players in Web 2.0 technology, communication and e-commerce. See the line up below.

»The Forum is the flexible space for networking and some low key presentations, on some of the less main stream Web 2.0 features, problems and solutions. Meet and tweet. Click here for the forum line up.

»The Hub is the exhibition space, providing a place for entrepreneurs to meet with solution providers; people that really understand the needs of small businesses. No hard sales, just relevant products, helpful advice and some great freebies and offers exclusive to Small Business 2.0.

The Stage

10:00-10:15 - Welcome Keynote - The Web, a Best Friend for Small Business

Author of “How to make money on eBay UK” Dan Wilson and Emma Jones from Enterprise Nation, introduce the day and explain the massive opportunity that the internet offers small business of all kinds.

10:15 11:00 - eBay

Ecommerce: Richard Kanareck from eBay UK talks about their services and news followed by Q&A. (Chaired by Dan Wilson)

11:30-12:15 - Your customers are your best sales people online

How to drive advocacy and word of mouth marketing on the web. Ivan Croxford, BT Tradespace (Chaired by Dan Wilson)

12:15-13:00 - SEO Panel

Chaired by Dan Wilson, this is your chance to quiz our Search Engine Optimisation specialist team in our Question Time panel.

14:00-14:45 - Search Marketing

Busting the myths for small and medium businesses - Shaun Murphy.
Shaun Murphy, Search Media Analyst at Microsoft Advertising will shed further light on why SMBs are backing search as the saviour of the downturn. He’ll also introduce Microsoft’s new search engine, BING.

15:25-16:10 - Getting your business past the survival stage

Rory MccGwire from the Marketing Donut presents an extremely practical session on how to start a business successfully, avoiding all sorts of pitfalls and barriers.

The Forum

The Forum is our flexible space where you can chat with exhibitors and other Small Business 2.0 attendees to share best practice and make contacts. Distinct from the lecture theatre, it’s where you can find the answers you need. Hosted by Dan Wilson, Emma Jones and others, there will always be someone on hand to point you in the right direction.

During the course of the day the Forum will host shorter, informal talks, panel discussions and face to face surgeries. The programme below gives you the timings of the main presentations in the forum, but there will always be something going on.

11:05 - “The Benefits of Multi-Channel Selling” Arie Shpanya, imOnline

Arie Shpanya from imOnline dicusses the Benefits of Multi-Channel Selling.

12:45 - TBA

TBA

13:05 - “BT SearchSmart” Mark Riley

BTs new service SearchSmart helps you hit the ground running with Google Adwords. Managed campaigns, search expertise and keyword assistance are all part of the SearchSmart service. Mark Riley shows how BT can take the pain out of Google AdWords.

13:35 - “Introducing Social Media for Small Businesses” Kelvin Newman

Kelvin Newman from Sitevisibility introduces Social Media for Small Businesses.

14:45 - “What is SEO?” Pure Online Genius

In this introductory session Pure Online Genius will take you back to basics and discuss what SEO (search engine optimisation) is and how it can be a transformational business opportunity.

15:05 - “Mining eBay's Data Using Terapeak” Chris Dawson

Chris Dawson, Editor of Tamebay and eBay PowerSeller, Mining eBay's Data Using Terapeak: information is power and profit. If you want to make the most of eBay, using Terapeak to understand what's hot in the marketplace is vital eBay guru Chris Dawson will explain all in this hands on demo.